We designed the branding and packaging refresh for Soap Square, aimed at enhancing its market presence and brand recall. The project involved creating a unified, bold design to make Soap Square more distinguishable in a crowded market. Our packaging redesign introduced a clean layout with uniform brand typography, clear hierarchy focusing on key ingredients and functions, and bold illustrations of main ingredients. This approach aligned the packaging with the quality of their organic, fresh, and safe products, using an icon logo that evolved from their previous elements into a human form, symbolizing the brand's expansion into a comprehensive skin and body care line.